I often talk to business owners in the trades who think that
the key to a successful and profitable business is to work yourself to the bone
and never take a break. Sometimes they wear the pain like a badge of honour and
celebrate the fact they haven’t had a holiday for years.
This is both a terrible mistake and false. The best business
owners (and all of our longstanding clients) understand that there is a direct
link between successful and profitable building trades business ownership and
disciplined time off. The best leaders are very good at working hard when its
time for work, and forgetting about work to connect with friends and family and
themselves so they can rejuvenate their mind.
To start this discipline the first step is to aim for 24
consecutive hours break per week. The same time every week is ideal, and a time
that allows connection with your family is better still. If business owners adopt
this one simple discipline and commit to it firmly, massive mental clarity
With mental clarity you can assess your business properly and
realise that the steps to sustainable profit are really summarised as follows:
1. Financial and time management clarity.
2. Identifying a Profitable Niche.
3. Marketing to that niche using educational marketing
4. Systemising every aspect of your sales, administration and
5. Employing a great team.
6. Having a mentor or business coach to keep you on track.